THE OPPORTUNITY
A $100B+ market fueling U.S. growth
With 63 million Hispanic Americans generating $4.1 trillion in economic output, the Latino community is the fastest-growing demographic in the United States — growing 4x faster than the general population between 2009 and 2023, and projected to reach 21% of the country by 2029. Their buying power is expanding rapidly, yet the food distribution infrastructure serving this community remains fragmented and underinvested.
Casa Buena Distribution was built to change that — consolidating regional Hispanic food distributors into a national platform. We identify and partner with the best regional operators, bringing them the infrastructure, scale, and resources to compete nationally.
“If Latinos living in the USA were an independent country, they would be the fifth-largest GDP in the world.”
Our mission is to unite the best regional Hispanic food distributors under one national platform — preserving their entrepreneurial roots while giving them the capital, infrastructure, and scale to compete at the highest level.
Founding Partners
Andres Cisneros
Founding Partner & Chairman
Third-generation Cisneros executive with a career spanning venture capital, retail operations, and consumer goods across Latin America and Asia. Former CEO of Cisneros Corporation's beer operations.
Henrique Cisneros
Founding Partner &
CIO
Third-generation Cisneros executive with a track record spanning consumer goods, distribution, and investment. A builder of businesses and commercial operations with deep expertise in strategy, sales, and M&A across the U.S. and Latin America.
Eduardo Pelleissone
Founding Partner & CEO
Former CEO of América Latina Logística and senior leader at XPO Logistics, GXO, and Kraft Heinz. Eduardo brings world-class operational expertise to scale Casa Buena's distribution network nationally.
Operational Excellence
Operating Team
Luis Miguel Saenz
Chief COMMERCIAL
Officer
Luis Miguel is a consumer goods and distribution executive with more than 20 years of experience leading sales growth, DSD operations, and go-to-market strategy across the food and beverage industry. He has held leadership roles at Goya Foods, Bimbo Bakeries USA, Borden Dairy, and Mars, leading large-scale teams and driving growth across complex distribution networks.
Joao Araujo
Chief supply
chain Officer
Joao Araujo brings 25+ years of global supply chain and operations expertise across four continents. As Executive Partner at Shore Capital Partners, he guides strategy and growth across the firm's Industrial and Food & Beverage Funds. His career spans senior leadership at Kraft Heinz, environmental services, and consumer goods across South America, Asia Pacific, Europe, and North America.
Geronimo Treviño
CHIEF DEVELOPMENT
OFFICER
Geronimo has 25 years in the food industry specializing in Hispanic products, leading global sales and marketing expansion across 25+ countries; spent over two decades at San Marcos driving international growth and U.S. operations as Chief Commercial and Operations Officer; recognized for export excellence and pioneering market entry into major global retailers including the UK and China.
Isaac Salama
M&A
Advisor
Isaac is a seasoned executive, entrepreneur, and advisor with over three decades of global experience across finance, technology, and public service; has advised on complex transactions, built companies, and served in high-level diplomatic roles; known for systems thinking, strategic leadership, and a focus on innovation, sustainability, and
long-term value creation.
Connect With Us
We are seeking strategic alliances with regional Hispanic food distributors. Contact our team to explore how our national scale can optimize your operations and drive growth.
Address
CB Distribution Management LLC1 Alhambra Plaza PHCoral Gables, FL 33134